How GEB make their content more engaging with AI video

Generali Employee Benefits is a division of the Generali Group — an Italian insurance company, which ranks among the world’s largest insurance companies by net premiums and assets. Their GEB division, which focuses on employee benefits, involves a lot of training and internal communications — which is why they needed an innovative tool to ensure engagement and speed.

Before using Colossyan, GEB faced several challenges:

Manual video recording

Recording videos was the primary method of communication, but it was time-consuming and difficult to update. Each topic required manually recorded videos, often featuring Rick Serrano speaking over PowerPoint slides.

Extensive training needs

With a wide range of training topics — from insurance policies to agile communication — GEB needed a scalable solution that allowed for quick and easy content creation.

Lack of engagement

Traditional video formats, email updates, and PowerPoint presentations lacked interactivity and excitement. GEB needed a way to create fresher, more engaging content.

Why GEB chose Colossyan

When looking for a solution to address those challenges, GEB discovered Colossyan.

AI Avatars

Realistic and engaging AI presenters that can be used for training, advertising, and even conferences.

Ease of use

A simple tool for video creation without the need for manual recording, making communication faster and more dynamic.

Time and cost savings

Drastically reduced production time compared to traditional video recording, as well as competitive pricing compared to other vendors.

“I tried a different AI video platform, but they were expensive and inflexible. I dropped them and went with Colossyan.”

How GEB use Colossyan to create engaging content

GEB leverage AI video technology across various areas:

Training courses

Rick creates training videos on a variety of topics, from technical training to courses on insurance, replacing lengthy PowerPoint presentations with engaging AI avatar videos.

Internal communications

Instead of sending long emails, Rick now creates short, visually appealing AI videos to share important company updates, promote events and communicate changes.

Conference presentations

As a public speaker, Rick found a unique way to integrate Colossyan into live presentations. He adds AI avatars into his PowerPoint slides to simulate a real-time conversation, where avatars ask him questions during his talk, making his presentations more engaging and interactive.

“I use avatars in my live talks to simulate a dialogue, like a fake theater. The avatar appears on screen, asks me a question, and I time my response to create a seamless interaction.”

By using AI video, GEB has seen significant improvements in their training and communication strategies:

Faster communication

Instead of manually recording videos or sending long emails, Rick is now able to easily create videos with avatars and share them.

Higher engagement

AI avatars make content more dynamic and engaging, adding a fresh look to training, adverts and even conferences.

Professional narration

Employees share content with Rick, who turns it into videos with clear, high-quality voiceovers, eliminating any accent or language barriers.

“For me, Colossyan makes communication 2, or even 3 times faster. Instead of making people read long emails, I send a video that delivers the message instantly.”

Conclusion

GEB have transformed their internal communications, training, and presentations with Colossyan. AI avatars provide an innovative, easy-to-use and efficient solution that streamlines communication and ensures professional delivery, while helping professionals like Rick Serrano make their content more engaging.