How HIT Training embraced AI to modernize hospitality training

HIT Training is the market-leading specialist apprenticeship and training provider for the UK’s hospitality, catering and retail industries. They were looking to embrace AI avatars in their training to make their content more engaging, and needed a flexible solution that would enable them to create coaching scenarios.

Key challenges

When looking for an AI solution, HIT Training aimed to overcome several challenges, including:

Text-heavy modules

Launching a new process or program often resulted in training that was overly text-heavy, shared primarily through emails or documents — making engagement and retention difficult.

Limited flexibility

Training sessions required scheduling meetings with multiple staff members, demanding extra time and effort. There was also no adaptable solution to support more flexible learning environments.

Lack of vendor support

Reliable vendor support was a top priority for HIT Training. Past experiences had left them feeling neglected after the initial sales process, making it crucial to find a partner that provided ongoing assistance.

“We wanted to embrace using AI with avatars and to have really good customer support.”

Why HIT Training chose Colossyan

HIT Training was already using solutions like Articulate, and needed a reliable AI video provider with high-quality avatars and voices to integrate into their training.

Scenarios with multiple avatars

When evaluating AI video providers, HIT Training was drawn to Colossyan’s scenario-based features, which allow multiple avatars to interact within a single video scene.

Engaging voiceovers

For audio-focused learning content, HIT Training needed high-quality voiceovers. They were impressed by Colossyan’s diverse selection of AI voices and voice cloning capabilities.

Exceptional support

From the initial discovery phase to over a year of using the platform, both Hilary and Jill highlighted how satisfied they’ve been with Colossyan’s ongoing support.

“We’ve been with Colossyan for around 18 months now, and just like when we first looked into the platform, we still feel like a really important client.”

Replacing meetings with Colossyan videos

HIT Training shared an example of how they transformed internal meetings into easily accessible videos, making knowledge sharing simpler within their company:

Before, launching a new program required a company-wide meeting

With 50 trainers delivering the program, HIT Training had to find a one-hour slot that worked for everyone and coordinate the training—an often time-consuming process.

It was difficult to deliver consistent and accurate information

Inconsistent messaging sometimes occurred, and many trainers either couldn’t attend the meetings or didn’t engage with the recordings.

As a result, HIT Training started launching new programs with Colossyan videos

They created a standardized template where designers outline key details such as required content, program length, and structure. Using this, they produce a video that delivers a clear, consistent message to everyone—leading to higher engagement and better knowledge retention.

“We’ve created a new format flow for our online modules, and now they’re always starting with an engaging video.”

Results after implementing Colossyan

HIT Training transformed their approach by embracing AI video, leading to greater engagement and consistency in their learning materials.

Higher engagement

Rather than relying on text-heavy documents and emails, HIT Training can now easily create engaging videos for both internal and external training.

Increased accessibility

With AI avatars and voiceovers, they can deliver training in more inclusive formats, from short videos to podcasts.

Positive feedback

The success of the new format has sparked demand across the organization, with teams eager to create videos for various purposes.

“Something that we’re doing at the minute is recreating our online modules into podcast scripts, and we’re using Colossyan to extract the podcasts. It’s fantastic: it’s blowing everybody’s minds because they sound amazing.”

Conclusion

HIT Training has been using AI video for over a year, transforming their training into a more engaging, accessible, and flexible experience. They’ve also played a key role in the Colossyan Community, consistently sharing feedback and shaping the roadmap with their innovative ideas and suggestions.