Overview
JRE-Jeunes Restaurateurs is a prestigious culinary organization with over 350 restaurants across 16 countries. For their landmark 50th Anniversary Congress, JRE wanted to deliver something truly memorable — an experience that would embrace innovation while honoring their culinary heritage.
Goals
- Impress the audience: Create a standout moment at the anniversary event that attendees would remember.
- Embrace innovation: Demonstrate how technology and tradition can work together in the culinary world.
- Efficient content creation: Produce multilingual video content without the complexity of traditional production.
Solution
JRE partnered with Colossyan to create a custom avatar of Michelin Star Chef Massimiliano Mascia. The avatar served as a digital co-host at the congress, delivering presentations alongside live speakers.
- Custom avatar: A lifelike digital representation of Chef Mascia, built from recorded footage.
- Fast video editing: Content could be updated and refined quickly in the lead-up to the event.
- Multiple language support: With 100+ languages available, the avatar could address JRE’s international audience seamlessly.
“JRE is always looking for ways to innovate and push boundaries. Using AI technology at our congress was a natural fit for our forward-thinking community.”
— Gašper Puhan, Vice-President
Results
- Innovative digital avatar co-host: Chef Mascia’s avatar delivered a memorable co-hosting experience that blended culinary prestige with cutting-edge technology.
- Positive audience feedback: Attendees were impressed by the realism of the avatar, with many not realizing it was AI until it was revealed.
- Further collaboration planned: The success of the congress has opened the door for continued use of AI video in future JRE events and communications.
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