Overview
ProMark is a SaaS Workforce Management platform that helps organizations manage time tracking, scheduling, and workforce planning. Previously, ProMark relied on PDFs and written guides for customer education. Recognizing the need for a more engaging format, they turned to Colossyan to create professional product explainer videos.
Challenges
- Growing workforce: As ProMark scaled, they needed a more efficient way to educate customers on their platform.
- Engaging content needed: Static PDFs were not capturing customer attention or driving effective learning.
- Brand alignment: Content across different channels lacked a consistent look and feel.
Solution
ProMark adopted Colossyan to transform their customer education approach:
- AI narration: Professional AI-generated narration replaced the need for voiceover artists or internal recordings.
- Screen recording integration: Colossyan’s screen recording feature allowed ProMark to combine product walkthroughs with avatar-led explanations.
- Standardized content: Templates and consistent avatar presenters ensured every video matched ProMark’s brand identity.
“We know that videos are way more enjoyable and a better way of learning. They improve the experience.”
— Réka Kiss, Digital Marketing Associate
Results
- Better customer experience: Customers now have access to engaging video content that makes learning the platform easier and more enjoyable.
- Brand consistency: All knowledge base videos share the same look and feel, strengthening brand alignment across all customer touchpoints.
- Engaging knowledge base: ProMark’s knowledge base has been transformed from static documents into a dynamic video library.
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