How the City of Linz leveraged Colossyan’s AI Avatars to inform their multicultural population

Nestled in Austria, the City of Linz houses approximately 205,000 residents

Nearly 28% of the population are foreign-born, many with limited German language proficiency. We spoke with Ulrike Huemer from the City of Linz. She shared how she used Colossyan’s AI technology to save over 50% of her €1.9M COVID communications budget.

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Linz needed to build a COVID communication platform that would overcome language barriers.

Cost

Traditional video production can incur considerable costs, which include hiring multilingual actors, renting studios, and procuring video equipment

Flexibility

Updating videos post-production would present a formidable challenge, necessitating additional time and resources.

Translation

Localizing video content for diverse languages is not only expensive but also time-consuming and challenging to scale. After assessing the startup landscape and synthetic media industry, Linz discerned that Colossyan was the right fit for their project.

“The platform is user-friendly, housing all necessary video editing features for creating top-notch training videos without requiring extra tools.”

“Videos can be updated seamlessly at any point in time, obviating the need to start from the beginning.”

Linz created multilingual AI vaccination advisors

Here’s an overview of the process:

Partnering up

Collaborating with Digital Hunter and health advisors, she developed an initial script in German.

Colossyan

The script was inputted into Colossyan’s interface, and a German video was produced for review, selecting an AI avatar from Colossyan’s extensive collection.

Localization

Once stakeholders were satisfied with the German version, Ulrike partnered with Digital Hunter to produce multilingual versions, utilizing Colossyan’s machine translation functionality which was reviewed by native speakers.

Finalize

Finally, Digital Hunter incorporated additional interactive elements to allow viewers to access relevant information in their preferred language.

“Colossyan had helped us navigate an emergency”

50%

Savings

55k

Residents reached

11

Languages

“In contrast to traditional video production, Colossyan’s solution is budget-friendly, flexible, and scalable.”

Conclusion

Since the project’s initiation, the AI vaccination consultants have been crucial in propelling Linz’s digitization initiatives, allowing its citizens to be educated more efficiently and effectively.