Overview
TM Forum is a global association of over 800 companies, serving customers across 111 countries. Dedicated to driving collaboration and innovation in the telecommunications sector, TM Forum supports their members’ digital transformation journeys. To keep pace with growing demand, they sought to efficiently produce video content for their educational initiatives.
Challenges
- Time consumption: Creating PowerPoint presentations and recording subject matter experts required 2–3 weeks of production time.
- Lack of flexibility: Any changes to the recording or voiceover required inviting the presenter again, making updates difficult.
- Expensive production: Traditional video production was resource-intensive, with high costs and slower time to market.
“I’d say the benefits of using AI video outweigh the benefits of in-person production, as the whole process is far easier and more straightforward.”
— Anthony Beare, Instructional Designer
Solution
- Efficient video creation: AI video enables TM Forum to produce e-learning videos in days instead of weeks, significantly speeding up time to value while requiring 50% to 80% less costs.
- Flexible updates: TM Forum can easily update video content without inviting the same presenters to reshoot, making updates quick and simple.
- Faster localization: Since TM Forum is a global association, their e-learning content needs to be localized — and Colossyan’s auto-translation tool is a useful solution for speeding up the localization process.
“The fact that it transforms text to audio saves us loads of time. It’s really a great addition to the team.”
— Kazeem Salau, Instructional Designer
Results
- Time savings of 80%: By using digital presenters instead of traditional video production, TM Forum’s instructional designers can now create e-learning videos in 2–3 days instead of weeks.
- Cost savings of 50% to 80%: TM Forum significantly reduced the time and resources spent on creating training materials.
- Faster time to market: The reduction in production time and costs allowed them to produce more content within the same timeframe.
“We won’t go back to our old methods. The results we’re getting are great, and I think it’s a good step forward for us.”
— Jon Coleman, Director of Product Management
Conclusion
TM Forum’s partnership with Colossyan has proven to be a game-changer for their e-learning content creation. Colossyan’s platform has enabled TM Forum to meet their goals and continue to innovate in the telecommunications industry, while achieving impressive time and cost savings.